What makes DuraVista™ a premium luxury vinyl plank flooring?
Luxury vinyl plank flooring has grown to become of the most popular types of flooring for homeowners today by offering an ideal combination of style and performance at a wide range of price points. Once thought of as a second-rate substitute for other wood-look flooring options like wood laminate or real hardwood floors, today’s best luxury vinyl plank products offer a much more refined look and feel that has made them a welcome option in even high-end homes.
But DuraVista™ takes high-end LVP to even greater heights by offering a rare combination of enhanced durability with an incredibly lifelike wood appearance and texture. Plus, as an Infinigrain™ product, DuraVista™ luxury vinyl offers some of the highest plank variation in the industry.
The secret to Fresh Haven’s impressive abilities comes from a natural mineral that is integrated into the carpet fibers. This mineral has properties that break down the components that cause common unwanted smells. That means that Fresh Haven™ doesn’t just cover up those causes; it actively neutralizes them, helping prevent strong odors from ever forming in the first place and keeping them from lingering on the carpet. As a result, you can rely less on air fresheners that may contribute to poorer indoor air quality—regardless of how nice they smell. Additionally, Fresh Haven™ is certified to contain a minimal amount of VOCs (Volatile Organic Compounds), which can be found in many common flooring materials.
What is Infinigrain™and why is higher plank variation a sought-after flooring feature?
Infinigrain™ is a proprietary digital imaging, printing, and embossing process that creates vinyl planks with extraordinary visual and tactile detail, resulting in some of the most realistic wood vinyl flooring available today. LVP crafted with this innovative process has up to five times the detail of traditional vinyl plank flooring. Each plank also has a unique wood grain texture that is expertly matched to the corresponding image, so not only does every plank look incredibly like a real piece of hardwood flooring, it also feels like one.
High plank variation describes the total number of unique grain images in each batch of LVP. While most typical products offer between 6-10, DuraVista™ with Infinigrain™ offers 35 unique plank images per style, meaning that floors finished with this LVP will display significantly fewer repeated planks, helping create a more authentic, organic wood look. This high level of realism makes DuraVista™ an excellent option for areas where the utmost style and character are needed, but concerns about excess wear or possible water damage make genuine hardwood flooring an unsuitable choice.
