
Mr. Hutto brings over 30 years of experience and a proven track record in the home improvement and services industry. He most recently served as President and CEO of SageHome, a company he founded and grew, through acquisitions and organic expansion, into one of the largest fully dedicated providers of aging-in-place bath remodeling services in the United States. Prior to SageHome, Mr. Hutto was the CEO of Staymobile, a technology provider specializing in mobile and desktop device deployment, protection and service solutions. He also was an executive for Best Buy, where he led Best Buy for Business and Geek Squad’s strategy, in-home services, repair centers, remote technical support and warranty divisions. Additionally, Mr. Hutto spent seven years at The Home Depot, where he led their multi-billion-dollar home services programs.

Charlie Lockyer is the Chief Financial Officer at Empire Today, overseeing financial strategy and operations. Mr. Lockyer brings a wealth of experience in finance, operations, and transformation. He previously served as EVP & CFO at David’s Bridal, co-founded the software company POP Tracker, and held senior investment banking roles at Goldman Sachs and Deutsche Bank. He began his career at First Union National Bank. Charlie holds an MBA from Duke University’s Fuqua School of Business and a BS from Washington and Lee University.

Ash Eldifrawi joined Empire in August 2026 as Chief Growth and Marketing Officer, bringing more than 25 years of experience building brands, driving growth, and transforming customer experiences across a wide range of industries. In his career, Ash has held senior leadership roles at some of the world’s most recognized technology, service, and retail companies, including Google, McKinsey, and The Wrigley Company. Prior to joining Empire, Ash served as Chief Commercial and Brand Officer at The Aspen Group, the healthcare services organization behind familiar consumer-facing brands such as Aspen Dental. While at TAG, Ash spearheaded the rebuild of integral marketing, product, and UX functions, resulting in consistently exceeded growth targets and a significant increase in revenue. Ash is also a licensed clinical psychologist. He holds bachelor’s and master’s degrees from the University of Chicago and a doctorate in Clinical Psychology.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Wondering how new floors will look in your home? Try on floors in your exact room.