Empire Today® welcomes Holly Badertscher in the position of Executive Vice President, Merchandising


Northlake, IL – December 1, 2023 – Empire Today announced the hiring of Holly Badertscher in the role of Executive Vice President, Merchandising. Badertscher will oversee all of Empire's Merchandising functions, including vendor relationships, product distribution, inventory, and product logistics.

Badertscher joins Empire with tremendous merchandising, global sourcing, and flooring experience at some of the world’s leading consumer brands, including Home Depot, Lowe’s, Floor & Décor, and Sears.

“Holly is an excellent addition to our seasoned leadership team with a deep background in Merchandising in the Home Improvement category,” said Keith Weinberger, Chief Executive Officer of Empire Today. “Holly is already bringing great new ideas to our business and I see her being a positive 'change-maker' for our company, both in the Merchandising and Logistics areas and as a member of the Executive team.”

“I’m thrilled to be a part of Empire Today, the industry leader in Flooring,” said Badertscher. “We have such momentum in our business and I’m excited to ensure that Empire Today has the absolute best products to meet and exceed the needs of our customers across the country.”

Badertscher has an A.A.S. in Fashion Merchandising Management from The Fashion Institute of Technology in New York and a B.S. in Merchandising and Product Development from Bowling Green State University in Ohio. She will be relocating to the Chicago area with her husband and two children.

About Empire Today, LLC

Empire Today, LLC, also commonly known as Empire Carpet and for its famous 800-588-2300® jingle, has been a leading provider of installed home improvements and home furnishings for 60 years. Empire serves residential and business customers with a wide selection of products for homes, small businesses, organizations, and commercial applications. Empire offers quality name-brand products including carpet, hardwood flooring, laminate flooring, tile, and vinyl flooring. Empire’s customers enjoy shop-at-home convenience or on-site consultations, next-day professional installation on many products, quality products at great prices, and world-class service in about 75 of the largest metropolitan areas in the United States. With more than 3 million satisfied customers, Empire Today is dedicated to customer satisfaction. For more information, visit EmpireToday.com.

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