Northlake, IL – December 21, 2020 - Empire Today, a leading provider in carpet, flooring, and window treatments, introduced four new vinyl plank flooring styles into their Aqua Defense waterproof flooring collection:Barnsdale, Galewood, Highland Park, and East End. Empire® is ending the age-old consumer choice between purchasing a wood floor that is beautiful or one that is durable; these new Aqua Defense floors combine exceptional performance with striking good looks - exactly what consumers are asking for.  
Waterproof and water-resistant floors have been in high demand in the flooring industry, and though there have been some retailers that have smattered waterproof styles into their assortment, Empire’s approach is unique as there is a singular focus on making it easier than ever for more consumers to get high-quality floors that are worry-free. Not only has Empire responded to consumer demand, but they added waterproof options across price points and categories to help make this high-demand technology accessible to more people.
“Until recently, it was unheard of to be able to have a floor that looks like wood without having to worry about what might happen to the floor if it is exposed to moisture. Waterproof flooring has been among the most compelling technological advancements in the flooring category,” said Paul Carter, Chief Procurement Officer at Empire Today. “By creating opportunities for consumers to enter a category while getting a product that exceeds performance expectations, Empire is unlocking a massive potential for building customers for life.”
Waterproof vinyl and laminate flooring from Empire provides the look of real wood flooring without the worry of damage or staining from water and moisture. Aqua Defense waterproof flooring, available only at Empire Today, counteracts the accidents that happen in our busy lives. Aqua Defense is not just water-resistant flooring – it’s 100% waterproof flooring for any room. Customers can furnish their homes with extremely durable laminate or vinyl plank flooring, even in rooms that are prone to moisture, such as bathrooms, laundry rooms, and basements. Waterproof wood-look flooring is no longer a pipe dream – they’re the new standard for smarter, easier-to-clean flooring.
About Empire Today, LLC
Empire Today, LLC, also commonly known as Empire Carpet and for its famous 800-588-2300® jingle, has been a leading provider of installed home improvements and home furnishings for over 60 years. Empire serves residential and business customers with a wide selection of products for homes, small businesses, organizations, and commercial applications. Empire offers quality name-brand products including carpet, hardwood flooring, laminate flooring, tile, vinyl flooring, and window treatments. Empire’s customers enjoy shop-at-home convenience or on-site consultations, next-day professional installation on many products, quality products at great prices, and world-class service in about 75 of the largest metropolitan areas in the United States. With more than 3 million satisfied customers, Empire Today is dedicated to customer satisfaction. For more information, visit