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Empire Man Character Inspiration Lynn Hauldren Passes Away at Age of 89
4/27/2011
Northlake, Ill.—April 27, 2011—Today Empire Today® is saddened by the loss of Elmer Lynn Hauldren, better known as the inspiration for the Empire Man character. Hauldren was known to millions of consumers as the Empire Man through Empire’s television advertising since the 1970s. Throughout the evolution of the company’s advertising, he provided the voice for the famous character known as Empire’s mascot. Hauldren continued to work with the company until ultimately his passing.
In the 1970s, Hauldren was one of the advertising copywriting forces behind the Empire brand. The company’s owner during the time requested that Hauldren serve as the on-air talent for the spots after unsuccessfully auditioning several other people for the role. This decision launched him into pop culture stardom. Hauldren went on to serve as the inspiration for today’s Empire Today brand. He helped to launch the signature 800-588-2300® jingle into recognition as one of the nation’s most popular jingles.
“Lynn was truly passionate about the Empire brand,” said Steve Silvers, chief executive officer for Empire. “He has made an indelible mark on advertising history with his creativity and warmth. Lynn will always have a special place in the hearts of many. Our thoughts are with his family during this time.”
Hauldren was a decorated World War II veteran who continued to lend his voiceover talent to Empire’s commercials until his passing. In addition, he was known as a key singer in the barbershop quartet arena, recording several albums with the quartet Chordiac Arrest. He has appeared in local theater and short videos and has a permanent place in advertising history. Hauldren’s contribution to the brand was monumental.
***If within 30 days of placing your order, but no later than one business day prior to installation, you receive a lower price for substantially the same product and installation, Empire Today will beat the price. To qualify, you must provide Empire a written estimate on the letterhead of a licensed competitor, including product name and price, product weight, style type and fiber content, thickness, plank width and an itemized listing of applicable warranties and/or services for comparison. Empire has the right, in its sole discretion, to determine whether the written estimate qualifies for the offer. Empire will not match a competitor's bonus or free offer, special offer, rebate, financing offer, clearance or closeout price, or installation special. Subject to change.
**On in-stock carpet and flooring styles only in select areas. Excludes floor prep.
*Discount is applied to the regular price of select styles of carpet, hardwood, tile, vinyl, and laminate, basic installation, standard padding, and materials. Excludes upgrades, stairs, take-up of permanently affixed flooring, non-standard furniture moving, other miscellaneous charges, and prior purchases. Product may not be sold separately from installation. Residential installations only. Not available in all areas. Valid 05/22/2023 through 07/02/2023. Subject to change.
El descuento se aplica al precio regular de estilos selectos de alfombra, madera, baldosas, vinilo y laminado, instalación básica, almohadilla y materiales estándar. Excluye mejoras a la orden (upgrades), escaleras, quite de pisos pegados permanentemente, traslado no estándar de muebles, otros cargos misceláneos y compras anteriores. El producto no puede venderse por separado de la instalación. Instalaciones residenciales únicamente. No está disponible en todas las áreas. Válida del 22/05/2023 al 02/07/2023. Oferta sujeta a cambios.
**On in-stock carpet and flooring styles only in select areas. Excludes floor prep.
