Ignite

A light Berber carpet that’s built for heavy traffic

It’s a common home design goal to want our busiest rooms to also be the most comfortable, from the cushiness of the couch to the plushness of the floor. But for many homeowners, the idea of carpet—especially a light-toned one—in a highly trafficked room is a recipe for anxiety. Ignite Berber carpet solves that, offering a soft floor surface in a range of contemporary neutral tones, built to endure life in an active household. Scoring a 4 out of 5 on the PAR Scale—a measurement of how durable a carpet is expected to be over its lifespan—Ignite is designed to thrive in high-traffic residential applications.

What’s the secret? Ignite is crafted with SoilShield® t ech nology, a treatment that helps prevent oils and dirt from easily sticking to the fibers, making it a highly stain-resistant carpet. And if you do need to break out the scrub brush and carpet cleaner for a big mess, the proprietary PureColor® yarn construction means your carpet’s colors will stand fast. Ignite’s solution-dyed fibers are completely permeated by their coloring, making them highly resistant to fading from foot traffic, constant exposure to the sun, and even spot cleaning with household bleach. Plus, Berber carpet’s dense, low-profile construction is inherently easy to clean.

Ignite is a product that lives up to its name, sparking your design dreams without sacrificing comfort or convenience. You can have your cake and eat it, too—and you don’t even need to worry about dropping some on the carpet.