5 Reasons You’ll Love HOME Fresh Carpet

Updated: September 28th, 2023

HOME Fresh is a revolutionary type of carpet that doesn’t just make your floors more comfortable, it can also improve the air quality of your home. And you can only get it from Empire Today®. Here are 5 things you’ll love about HOME Fresh carpet. 

home fresh carpet


1. A Hypoallergenic Carpet that Homeowners with Allergies and Asthma Can Love 

home fresh carpet hypoallergenic iconThe odds are good that at least one member of the average household suffers from some form of allergy or respiratory issue. Typical allergies and breathing conditions like asthma can be aggravated by just about anything in the environment, and carpet is certainly no exception. While there are myriad methods for dealing with these issues, one common suggestion is to remove all carpeting from the home. But tearing up all carpet and avoiding it in the future with the hopes of improving air quality can feel like you’re sacrificing one type of comfort just to improve the other. Thankfully, Empire Today® has a solution that lets you have your cake and eat it too: HOME Fresh odor-reducing, hypoallergenic carpet. 

HOME Fresh is an entirely different kind of carpet than that dusty, sneeze-inducing flooring that many allergy sufferers know. As the world’s first and only 100% hypoallergenic carpet, it utilizes a combination of innovative traits to keep your carpet fresh, cut down on odors in your home, and reduce the incidence of carpet allergies. Not only is HOME Fresh a hypoallergenic carpet, it can actually help you keep a cleaner home overall. 

2. HOME Fresh Carpet Neutralizes Household Odors

home fresh carpet odor neutralizing logo

If you’ve ever smelled old carpet in a musty basement, it was probably a scent you won’t soon forget. Odors from smoking, cooking, or pets tend to linger in traditional carpets because the particles that cause those funky smells actually get trapped in the carpet’s fiber. The particles remain stuck among the fibers, continuing to release their scent, until the carpet gets a deep cleaning. It’s the main reason that typical solutions like air fresheners don’t ever seem to solve the problem, and only mask it. And then you end up with an even stranger smell: the combination of musty carpet vaguely masked by an artificial scent.  

But HOME Fresh is a true game changer because it doesn’t simply mask these odors with perfumes or some other chemical treatment—it actively neutralizes them. 

The secret to HOME Fresh carpet is not magic, it’s science. Woven into the fibers of a HOME Fresh carpet is a natural mineral that breaks down odor molecules upon contact, effectively neutralizing foul smells on the carpet in a short period of time. This helps keep your carpet fresh and odor-free for the long haul. It’s a feature that you have to smell—or should we say not smell—to believe.   

3. One of the Easiest Carpets to Clean, Ever

home fresh carpet

Let’s face it. No matter how careful you are and what precautions you take, at some point, your carpet is going to get dirty beyond the typical carpet dust. Whether it’s the kids, the pets, or the adults, someone is going to make a mess. That can dissuade many people from purchasing new carpet, even if it checks every other box on their flooring wish list. If this sounds familiar, don’t fret just yet, because HOME Fresh is one of the easiest carpets to clean. And you don’t need a fancy carpet steamer or other professional equipment to do so. 

The key to HOME Fresh’s easy-to-clean nature is the premium felt pad which is unified with the fiber layer in a manner that greatly increases airflow through the entire carpet. That increase in airflow makes vacuuming significantly more effective compared to traditional carpets because the suction from your vacuum reaches through to the padding—and beyond. The deepest dirt, crumbs, and carpet dust are much more likely to be picked up by normal vacuuming on a HOME Fresh carpet. Keeping your carpet fresh will become a quick, simple task. 

And since HOME Fresh fibers do not absorb moisture, it’s less likely to get stained by non-solid messes. Plus, carpet that stays relatively dry makes it more difficult for allergens like mold and mildew to grow. 

With limited lifetime stain and soil warranties, HOME Fresh is the perfect choice for families with kids and pets. 

4. HOME Fresh Carpet is Better for the Environment

HOME Fresh isn’t just about keeping your carpet fresh, it’s also a product that’s better for the environment. With fibers made from 90% post-consumer recycled content, every square foot of HOME Fresh carpet keeps a significant amount of plastic out of landfills. Plus, it’s 100% recyclable itself, including the integrated felt padding, so when it’s time to finally update your floors, your old carpet can be born again as a different product. 

A carpet that helps remove the bad stuff from your home’s air wouldn’t be any good if it ended up releasing its own harmful agents, as some flooring materials do. The good news is that HOME Fresh doesn’t contain latex or any Volatile Organic Compounds (VOCs), which are both substances that can be irritating or downright harmful to humans—even those without allergies.  

5. Lasting Comfort Isn’t Limited to One Specific Look 

While comfort should be high on everyone’s list when purchasing flooring—or any home goods, for that matter, style is also a top consideration. For most people, form is just as important as function, and that’s why it was important to us that HOME Fresh carpet not be limited to just one color or carpet style. Instead, Empire® customers have a pick of nearly a dozen different hypoallergenic carpets, spanning a spectrum of hues and including two different pile types. This means that whatever your interior design sensibilities, there’s a HOME Fresh carpet that’s likely to fit your style.  

Available only at Empire Today, HOME Fresh is unlike any other carpet you’ve seen. It’s the world’s first and only 100% hypoallergenic carpet that also actively neutralizes odors. It’s extremely durable, easy to clean, and eco-friendly. 

If you’re tired of dealing with carpet allergies or simply want to enjoy fresher indoor air and odor-free carpet, it might be time to experience HOME Fresh. Schedule a FREE In-Home Estimate to see and feel this revolutionary, Empire-exclusive product in your own home. We can’t wait to share it with you! 

HOME Fresh: Carpet Everyone Can Love

Available only at Empire Today, HOME Fresh is unlike any other carpet you’ve seen. It’s the world’s first and only 100% hypoallergenic and odor-neutralizing carpet. It’s extremely durable and easy to clean. And it’s eco-friendly.

Stay tuned for video demonstrations and more unique HOME Fresh announcements this month. The best way to experience HOME Fresh?

Schedule a FREE In-Home Estimate to see and feel this revolutionary, Empire-exclusive carpet in your own home. We can’t wait to share it with you!

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