TV Commercials

Don't Miss Empire Today's 50/50/50 Sale

The commercial begins with Empire Today customer Kathy Ward’s review of her Empire Today experience. She sits in a freshly carpeted living room. 'It is an entire transformation. It’s like we have a new home. It’s that above and beyond that Empire is known for.' A voiceover chimes in: 'During Empire Today’s 50/50/50 Sale, get 50% OFF* Carpet and Flooring, 50% OFF* Padding and Materials, and 50% OFF* Installation!' New high gloss laminate flooring in a dining room and plush taupe carpeting in a living room are shown. A quick view of professional installers measuring carpet and ensuring coordination with the existing trim is shown. The camera cuts to Kathy relaxing in a transformed living room with new carpet. Kathy continues sharing her experience. 'Empire’s products are topnotch. The carpet, the flooring – it’s phenomenal. I’m so happy we selected Empire.' The commercial concludes with the Empire Jingle, '800-588-2300 Empire Today.'

Empire Today, also known as Empire Carpet, makes beautiful new carpet and flooring replacement easy. The Empire Experience has helped over 2 million satisfied customers find quality Carpet, Laminate, Hardwood, Vinyl, Tile, and Window Treatments and receive professional installation. Empire provides award-winning customer service before, during, and after flooring installation. And we’ve been doing it for over 55 years.

*Select Styles. Includes product, basic installation, standard padding & materials. Excludes stairs, floor prep & misc. charges. Not available in all service areas. Ends 6/12/16.

And here are some favorites:

Since the 1970′s, Empire has been a presence in TV ads through our many commercials showcasing our quality products. Sit back and enjoy watching

The Empire Man got himself into a humorous situation, but still manages to tell us about Empire’s name-brand carpet, Next Day* delivery and more.

Vintage Empire Carpet TV Commercial Video: Don’t Be a Marching Toy

The Empire Man shows us why it’s best to shop at home for flooring with Empire and skip the hassle of traveling to retail stores. He even adds a reminder to schedule a free estimate.

Vintage Empire Carpet TV Commercial Video: 1983 Hat Story

Listen to the Empire Man’s story to discover why there is no other company quite like Empire! Excellent customer service, affordable prices and convenience are all part of the Empire experience.

*any offers or sales mentioned in vintage Empire commercials are no longer valid

Creating an Advertising Legacy with a Man and a Jingle

From New York to Los Angeles, people across America recognize Empire TV commercials because of two distinct things: The Empire Man and The Empire JingleEmpire. The Empire Man was introduced in 1977 and later adapted into the popular animated TV character that has grown to become a cultural icon. The Empire Man originally appeared on TV as a role played by Lynn Hauldren. Contrary to popular belief, the Empire Man was not the company’s owner, nor was he a sales representative or installer. In the late 1970s, Hauldren was an advertising copywriter who worked for the Empire brand. The company’s owner, during the time, requested he play the Empire Man role after unsuccessfully auditioning several other actors. He was the friendly face that appeared on television sets telling families all about Empire’s name-brand carpet and affordable prices. Each spot ended with the memorable Empire Today Jingle. C’mon, sing it with us: "eight hundred, five-eight-eight, two, three-hundred Empire Today!" Hauldren also wrote and recorded the jingle with an a cappella group, The Fabulous 40s. The famous Empire Today advertising jingle has made the Empire Today phone number (800-588-2300) one of the most recognized numbers in the country. We’re proud of these pieces our Empire history. Not only have they remained in the memories of many, they have helped shape the brand and mission that we support today: to provide convenience, quality and professionalism throughout the process of getting new carpet, flooring and window treatments.
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