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Marketing Associate

Northlake, IL (Corporate Market Support)

About the role

Empire Today’s Marketing & Media team promotes our business and drives sales of our products and services. Our department is responsible for acquiring new leads and prospects through television, online pay-per-click, digital, social, and affiliate marketing campaigns. The team manages the strategy, media buying, execution, and optimization across channels. We also own the creative, messaging, and delivery of our message to target consumers, and giving consumers a reason to believe in our brands. This role reports directly to the Brand Marketing Manager.

What You'll Do

  • Support the day-to-day marketing activities and objectives that focus on lead generation for the residential and commercial business groups.
  • Collaborate in the ideation and lead in the execution of new strategies and initiatives to drive incremental lead generation growth and increase Empire’s share-of-voice within the commercial flooring marketplace.
  • Work closely with other B2B/B2C marketing and cross-functional teams to support the development, deployment, enhancement, and measurement of marketing initiatives.
  • Assist in daily reporting activities in order to evaluate performance metrics, recommend changes, and manage key initiatives of marketing activities and budgets.
  • Oversight and leadership of projects and campaigns, requiring coordinating efforts with Creative, Merchandising, and CRM teams to meet target launch deadlines.
  • Report quantitatively on new customer acquisition and existing customer retention.
  • Develop and propose innovative tests to grow existing and develop new customer acquisition and retention channels.
  • Develop and manage the production of marketing materials to support strategies for online media, digital media, email programs, print collateral, affiliate marketing programs, and more.
  • Copy writing for various marketing collateral, i.e., emails, social media, call scripts, direct mail.
  • Continually ensure all marketing materials are up-to-date and ’on brand’.
  • Support local Sales’ and Operations’ marketing initiatives.
  • Continually manage multiple simultaneous projects across various business functions under strict deadlines.

What You'll Need

  • Bachelor’s Degree in Marketing or a related field, or relevant experience.
  • One to two years’ marketing experience (and/or internship) with a proven track record of driving tangible results.
  • Very detail-oriented, good follow through, and work well under tight deadlines in a fast-paced environment.
  • Ability to multi-task, change priorities quickly as needed, all while continuing to deliver
  • Strong skills in MS Word, Excel, including proficiency using Pivot Tables & V-Lookups, Power Point, Outlook, and experience with Adobe Illustrator, Photoshop, or InDesign.
  • Superior oral and written communication skills. Strong attention to detail.
  • Ability to use standard proofreaders’ marks.
  • Strong knowledge of grammar and style.
  • Results-oriented with outstanding organization and project management skills.
  • Strong desire to take ownership of initiatives.
  • Ability to set priorities and meet deadlines for multiple projects simultaneously.
  • Good understanding of digital and social media marketing and the implications of each on traditional marketing methods.
  • Knowledge of home improvement industry is a plus.
  • CRM and marketing automation experience a plus, but not required.
  • Salesforce experience is a plus
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What We Offer

Health Insurance
401(k) Plan
Paid Time Off & Holiday Pay
Wellness Program
Learning & Development
Perks
Benefits in detail
Your Career @ Empire
Here, you’re in control of your future – we reward hard work, fast thinking and allow you to have a real impact on the company with your great ideas.
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