EMPIRE TODAY, LLC PRIVACY POLICY
Introduction and Overview
Welcome to Empire Today, LLC’s (“Empire,” “us,” “we,” or “our”) website. This Privacy Policy applies to your use of our website (www.empiretoday.com), our mobile applications, blogs, social media pages, and any other information we collect online and offline (together, our “Service”).
Please read our Privacy Policy and Terms of Use carefully before using the Service. By using the Service or otherwise providing Personal Information to us, you agree to the Service’s Terms of Use and consent to Empire’s data collection, use, and disclosure practices, as described in this Privacy Policy. If you do not agree, please discontinue use of the Service.
CONTENTS
- Personal Information We Collect and Why We Collect It
- How We Collect Your Personal Information
- How We Disclose Personal Information
- Social Features on Our Service
- Analytics
- Your Choices About Tracking and Communications from Us
- Security and Passwords
- Age Restrictions
- Nevada Privacy Notice
- California Privacy Rights
- Other State Privacy Rights
- International Visitors
- Changes to This Policy
- How to Contact Us
PERSONAL INFORMATION WE COLLECT AND WHY WE COLLECT IT
As used herein, “Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. Personal Information does not include information that is publicly available, de-identified, or aggregated.
The chart below summarizes the types of Personal Information we collect and why we collect it. Empire may use your Personal Information for any purposes not inconsistent with Empire’s statements under this Privacy Policy, or otherwise made by us in writing at the point of collection, and not prohibited by applicable law, including the purposes listed below.
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CATEGORY OF PERSONAL INFORMATION |
EXAMPLES |
PURPOSE(S) FOR COLLECTION |
|
Identifiers |
Name, title, alias, postal address, phone number, email address, online identifier or username and password for our services, security question/answer combinations, IP address, mobile device identifiers, signature, social media usernames |
To allow you to participate in the features we offer |
|
Other Identifiers and Personal Records |
Driver‘s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information |
To allow you to participate in the features we offer |
|
Commercial Information |
Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, communication channel preferences, coupon and loyalty program usage, information from surveys, promotions and product reviews |
To allow you to participate in the features we offer on the Service |
|
Demographic Information |
Age, birth date, gender, marital status |
To allow you to participate in the features we offer on the Service |
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Internet or Other Electronic Network Activity Information |
Browser type and language, operating system, internet or mobile network provider, website access time, duration of visit, referring website address, browsing and search history on our websites, webpages viewed immediately before and after our websites, information related to your interactions with our websites, blogs, social media pages, emails, online chat, text message communications, and advertisements |
To allow you to participate in the features we offer on the Service |
|
Geolocation Data |
Your physical location based on information you provide directly or inferred from your IP address |
To allow you to participate in the features we offer on the Service |
|
Audio, electronic, visual, olfactory, or similar information |
Photos or video you provide, audio data collected when you call our customer service numbers, closed circuit TV or other video recordings (for example, through video conferencing) |
To help you select appropriate products for your home |
|
Professional or Employment Information |
Information about your occupation, previous positions, salary, etc. |
To consider applications for financing with us |
|
Communications with Us |
The contents of your communications with us via phone, email, text message, chat, or other means (such as survey responses, product reviews, and comments on our blogs or social media pages) |
To communicate with you, including about our products and services, your orders, to provide answers to your questions, and to obtain your feedback |
|
Inferences About You from Any Other Category of Information We Collect |
Information reflecting your preferences, characteristics, trends, or attitudes |
To provide you with appropriate products, services, and recommendations |
We may also use and disclose information for any purpose if it is publicly available, de-identified, or aggregated with other information so that it can no longer identify you.
HOW WE COLLECT YOUR PERSONAL INFORMATION
We collect your Personal Information through various means, including when you directly provide it to us and automatically through your use of our Service. We may also collect Personal Information about you from our vendors and from other sources. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use features of our Service.
Information You Provide
We collect Personal Information about you directly when you:
- Register or maintain an account with us
- Schedule an in-home consultation/estimate
- Purchase products or services from us
- Enter search terms or other information through our Service
- Use our online flooring visualizer tool
- Subscribe to receive our notifications
- Exchange communications with us by mail, email, phone, etc.
- Post comments to our blogs or other online communities
- Obtain customer service or technical support
- Participate in promotional activities (coupons, special offers, sweepstakes, loyalty programs, rewards, surveys, contests, etc.)
- Post reviews or other information about our products, services, or the Service
- Connect with us via social media
Information Collected Automatically
Empire, our vendors, and/or other services may also automatically collect certain information about you when you access or use the Service (“Usage Information”). Usage Information may include your IP address, device identifier, browser type, operating system, information about your use of the Service, and data regarding network connected hardware (e.g., computers or mobile devices), the domain name of the website that allowed you to navigate to the Service, search engines used, the length of time spent on the Service, the pages you looked at on the Service, the address (or “URL”) of the websites you visited before and after visiting the Service, the frequency of your visits to the Service, and certain other available information. The methods we use to collect Usage Information include:
- Log Files. Log information is data about your use of the Service, such as IP address, browser type, mobile app usage data, Internet service provider, referring/exit pages, operating system, date/time stamps, and related data, which may be collected and stored in log files.
- Cookies. We use cookies and other tracking technologies (such as web beacons) to collect and store information about your interactions with our website, including information about your browsing behavior. Our website also supports cookies placed by our vendors, affiliates, and advertising partners.
Cookies are small files that a website transfers to your device through a web browser that enable the website’s or a third party’s systems to recognize your device and to capture and remember certain information. Web beacons (also known as tracking pixels) are tiny graphics embedded invisibly on a webpage or in an email that may be used to deliver or communicate with cookies, to count users who have visited certain pages, and to understand usage patterns. In general, our website use cookies and other tracking technologies as follows:
- Where necessary to run our website, for example by allowing you to log in and add items to your cart
- To optimize the functionality of our website, including by personalizing content for you, greeting you by name and remembering your preferences (e.g., your choice of language or region)
- For analytics purposes—for example, to help us understand how our website is used, to see what products or services most interest you, and determine how best to market our products and services to you. More information on website analytics is provided below.
- For purposes of ad targeting and marketing. These cookies collect information about your browsing behavior on our website in order to show you interest-based advertising when you visit other websites or use social media.
- To determine if you open or act upon our email messages. Information on unsubscribing from our commercial email communications is provided below.
- To obtain information about your interactions with our online advertisements, such as whether you clicked on an ad and the website where you may have seen the ad.
Cookies vary in how long they last. “Session cookies” terminate shortly after you terminate your internet session. “Persistent cookies” are stored on your device until a set expiration date. We use both session cookies and persistent cookies on our website.
- Web Beacons. Web beacons are small graphic images, also known as “Internet tags,” “clear GIFs,” “Tracking Pixels,” or “Pixel Tags”) embedded in web pages and email messages. Web beacons may be used, without limitation, to count the number of visitors to the Service, to place cookies, to monitor how users navigate the Service, and to count content and advertising views.
- Embedded Scripts. An embedded script is programming code designed to collect information about your interactions with the Service. It is temporarily downloaded onto your computer from Empire’s web server, or from another party with which Empire works and is active only while you are connected to the Service and deleted or deactivated thereafter.
- Location-Identifying Technologies. GPS (global positioning systems) software, geo-filtering and other location-aware technologies locate you (sometimes precisely), or make assumptions about your location, for purposes such as verifying your location and delivering or restricting/providing content, including ads, based on your location. If you have enabled GPS or use other location-based features on the Service, your device location may be tracked by us and other parties. Content on our Service may be personalized based on various information we may have about you to try to provide you with more location-relevant content.
- Device and Activity Monitoring. We may utilize, or engage service providers to utilize technologies that monitor, and may record, certain of your interactions with the Service, and/or collect and analyze information from your device, such as, without limitation, your operating system, plug-ins, system fonts, and other data, for purposes such as identification, security, fraud prevention, troubleshooting, tracking and/or improving the Service and customizing or optimizing your experience on the Service.
- Session Replay. In certain instances, we may contract with service providers to help us analyze activity on our websites, our chat functionality, and mobile apps as applicable, through session replay technologies to help us understand and analyze how visitors use our services, and to improve the services. These technologies may collect the following types of information, among others: IP address; screen size; device type (unique device identifiers); browser information; geographic location; and preferred language.
Information We Collect from Other Sources
Empire may also obtain information about you from other sources, including our vendors. We also may obtain your Personal Information from our parent, subsidiary, and sister companies. In some circumstances, we obtain Personal Information about you from business partners, resellers, and data brokers, some of which may sell the information to us. To understand your rights and choices regarding Personal Information collected by other companies, please consult the privacy policies of the businesses that you interact with.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose your Personal Information for any purposes not inconsistent with this Privacy Policy, our written statements at the point of collection, or applicable law. In general, we disclose Personal Information as follows:
- Within our group of companies including with our affiliates, subsidiaries, locations, brands, etc.
- With our agents, vendors, consultants, and others in order for them to provide their services to us. For example, we may disclose your Personal Information to provide customer service, operate and improve our business and the Service, improve our products, services, and customer service, help run our promotions (including coupons and rewards programs), process payments, assess creditworthiness or in relation to our credit card, perform auditing and quality control, communicate with you, and otherwise operate our business.
- With parties for co-marketing purposes, to improve our products and services, or to provide you with other products and services that may interest you
- With our advertising partners for the purposes of ad targeting, remarketing, and customized advertising content
- As necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety, or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain
- With our insurers and professional advisers for the purposes of managing risks, obtaining professional advice, exercising or defending against legal claims, etc.
- With parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding)
Social Features on Our Service
Certain functionalities on the Service permit interactions that you initiate between the Service and certain services, such as social networks (“Social Features”). Examples of Social Features include: enabling you to send content such as contacts and photos between the Service and another service; “liking” or “sharing” Empire’s content; logging in to the Service using your social media service account (e.g., using Facebook Connect to sign-in to the Service); and to otherwise connect the Service to a social media service (e.g., to pull or push information to or from the Service). If you use Social Features, information you post or provide access to may be publicly displayed on the Service or by the social media service that you use. Similarly, if you post information on a social media service that references the Service (e.g., by using a hashtag associated with Empire or one of our brands in a tweet or status update), your post may be used on or in connection with the Service or otherwise by Empire and/or our affiliates. Also, both Empire and the social media provider may have access to certain information about you and your use of the Service and any social media service.
Analytics
Our website uses analytics technology to understand how users interact with our website, improve our web experience, and better market our products and services. Analytics services in use on our website include Google Analytics, and Adobe Analytics. These analytics services use cookies and other Tracking Technologies to collect information about how you use the Service. Personal Information collected by these analytics services (e.g., your IP address and other Usage Information) may be transmitted to and stored on servers in the U.S. (or elsewhere). See below for more information on your choices regarding analytics services.
YOUR CHOICES ABOUT TRACKING AND COMMUNICATIONS FROM US
Cookies and Tracking Technologies
Cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. Please review your browser’s Help menu for instructions, or visit www.allaboutcookies.org for more information. Please note that if you disable all cookies, some features of our Service may not function properly.
Do Not Track Signals
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. We do, however, respond to the Global Privacy Control (“GPC”) signal for California residents wishing to opt-out of the “sale” or “sharing” of their Personal Information. For more information, please see our California Privacy Notice.
Analytics and Advertising Technologies
You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. You may exercise choices regarding the use of cookies from Adobe Analytics by going to https://www.adobe.com/privacy/opt-out.html#customeruse.
YOU MAY CHOOSE NOT TO RECEIVE SOME INTEREST-BASED ADVERTISING BY SUBMITTING OPT-OUTS. SOME OF THE ADVERTISERS AND VENDORS THAT PERFORM ADVERTISING-RELATED SERVICES FOR US MAY PARTICIPATE IN THE DIGITAL ADVERTISING ALLIANCE’S (“DAA”) SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING AND/OR THE NETWORK ADVERTISING INITIATIVE (“NAI”). TO LEARN MORE ABOUT HOW YOU CAN EXERCISE CERTAIN CHOICES REGARDING INTEREST-BASED ADVERTISING, INCLUDING USE OF CROSS-DEVICE DATA FOR SERVING ADS, VISIT HTTPS://OPTOUT.ABOUTADS.INFO/. TO LEARN MORE ABOUT THE NAI AND YOUR OPT-OUT OPTIONS FOR THEIR MEMBERS, SEE HTTP://WWW.NETWORKADVERTISING.ORG/CHOICES/. PLEASE BE AWARE THAT OPTING OUT ONLY MEANS THAT THOSE SELECTED MEMBERS SHOULD NO LONGER DELIVER CERTAIN INTEREST-BASED ADVERTISING TO YOU BUT DOES NOT MEAN YOU WILL NO LONGER RECEIVE ANY TARGETED CONTENT AND/OR ADS (E.G., FROM OTHER AD NETWORKS).
We also use advertising services provided by Google Ad Services. To learn more about the data Google collects for advertising and to opt out of certain ad targeting by Google, please visit here.
In addition, we may serve ads on other online services that are targeted to reach people on those services who are also identified in one of more of our databases (“Matched List Ads”). This is done by using tracking technologies or by matching common factors between our databases and the databases of the other online services such as Facebook/Meta or Twitter. We are not responsible for these third-party services, including without limitation the security of the data they hold about you. If we use Facebook to serve Matched List Ads on Facebook services, you should be able to hover over the box in the right corner of such a Facebook ad, or go to your account settings, to find out what options Facebook offers you to control such ads. If we use Twitter Matched List Ads, you should be able to review your ad options in your account settings on Twitter.
Email Communications
You may unsubscribe from our marketing email communications by clicking the “unsubscribe” link found in every commercial email we send, or by sending a request to unsubscribe to PrivacyPolicy@Empire-Today.com. If you opt-out of our marketing email communications, we may still send you email messages related to your account or purchases with us. Unsubscribing from our marketing communications will not affect the level or quality of service we provide to you.
Text/SMS Messages
You have the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you share with us. Once you opt-in, we may send you text messages (i) regarding your account; (ii) about our products, services, and promotions (including advertisements, sales, and special offers); (iii) to investigate or prevent fraud; and (iv) to alert you in the event of an issue with any of your purchases. You do not have to opt-in to text messages and alerts to use and enjoy our Service or products. If you opt-in, standard text messaging charges may apply.
After you subscribe, you may choose to opt-out from our text messages and alerts at any time. To directly opt-out, send us a text message from your mobile phone with the word STOP, and we will unsubscribe you from text communications. If you opt-out, you will not receive any additional text messages via your mobile phone. Please note that your opt-out is limited to the device, e-mail address or phone number used and will not affect subsequent subscriptions. For more information regarding our text messaging and alerts, please contact us at
PrivacyPolicy@Empire-Today.com.
Telephone Contact
To choose to no longer receive telephone calls from us with information regarding new products and services or upcoming events, please call us at 1-800-588-2300 and we will place you on our “Do Not Call” list. Although we may ask for your name, address, and telephone number, we will accept your request even if you only provide your telephone number. When we receive your request, the telephone number you provide is added to our “Do Not Call” list in seven-to-fifteen (7-15) business days. Please note that even if you choose to be placed on our “Do Not Call” list, Empire reserves the right to contact you via telephone regarding any scheduled appointments or services provided. If you subsequently subscribe to text alerts or to receive marketing calls, that will override the “Do Not Call” list.
SECURITY AND PASSWORDS
We take commercially reasonable measures to protect Personal Information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and electronic storage are not completely secure, and Empire cannot guarantee the security of your Personal Information. You are responsible for maintaining the secrecy of any credentials used to access your account with us. If you suspect any unauthorized activity associated with your account, please report that activity to us immediately.
AGE RESTRICTIONS
The Service is intended for persons not less than sixteen (16) years of age. If you are under 16, you are not permitted to use the Service and should not send any Personal Information to us.
NEVADA PRIVACY NOTICE
Nevada law allows residents to opt out of the sale of certain Personal Information, called “covered information.” At Empire, we do not sell covered information as defined under Nevada law and we have no plans to change that practice. If you want to be notified if we do change that practice, you may submit your request here.
CALIFORNIA PRIVACY RIGHTS
California residents can learn more about their privacy rights here.
OTHER STATE PRIVACY RIGHTS
This Section supplements the other parts of our Privacy Policy, and provides additional information for residents of Colorado, Connecticut, Utah, and Virginia (each, a “Covered State”), including how to exercise certain privacy rights. To exercise any of these rights, please submit a request through our webform or call us at 866-260-8358. Please note that we may need to authenticate your identity before your request can be processed. For authentication, you will be asked to log into your account or to provide two-to-three (2-3) pieces of Personal Information that we will match against our records.
Right to Access and Data Portability. You have the right to confirm whether we are processing your Personal Data, to access your Personal Data, and to obtain a copy of Personal Data you provided to us in a portable format.
Right to Delete. You have the right to request that we delete your Personal Data.
Right to Correct. You have the right to request that we correct inaccuracies in your Personal Data, taking into account the nature of the Personal Data and our purposes for processing it.
Right to Opt-Out. You have the right to opt out of the following uses of your Personal Information: (a) targeted advertising; (b) the sale of Personal Information; and (c) profiling in furtherance of decisions that produce legal or similarly significant effects concerning your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. We do not sell Personal Information for money and do not profile individuals in furtherance of decisions that produce legal or similarly significant effects under applicable state privacy laws. To opt out of targeted advertising and/or non-monetary “sales” of Personal Information via cookies, please click here. To submit a request to opt out of offline sales and sharing, please use our webform. If you are an authorized agent submitting an opt-out request on behalf of a consumer where allowed by law, please follow the instructions provided above and within our webform. We use commercially reasonable efforts to authenticate the identity of the consumer to whom the request relates and the authorized agent’s authority to act on the consumer’s behalf.
Right to Appeal. Sometimes we are unable to process requests relating to your Personal Data, in which case, your request will be denied. If you are a resident of Virginia whose privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request here.
Please note that if you make a privacy rights request, we will retain the Personal Data submitted in connection with your request for recordkeeping purposes.
INTERNATIONAL VISITORS
Our Service is operated in the United States and directed solely to residents of the United States. If you access the Service from outside of the U.S., please be aware that Personal Information collected through the Service may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence. Your use of the Service or provision of any Personal Information to us constitutes your consent to the transfer to and from, processing, usage, disclosing, and storage of your information in the U.S. as set forth in this Privacy Policy.
Changes to This Policy
By using our Service, you consent to the terms of this Privacy Policy and our Terms of Use. We may change our Privacy Policy from time to time. Your use of our Service indicates your consent to the privacy policy posted at the time of use.
How To Contact Us
If you have any questions about this Privacy Policy, you may contact us at PrivacyPolicy@Empire-Today.com with Attention: Privacy Policy in the subject line.
