Northlake, Ill.—April 27, 2011—Today Empire Today® is saddened by the loss of Elmer Lynn Hauldren, better known as the inspiration for the Empire Man character. Hauldren was known to millions of consumers as the Empire Man through Empire’s television advertising since the 1970s. Throughout the evolution of the company’s advertising, he provided the voice for the famous character known as Empire’s mascot. Hauldren continued to work with the company until ultimately his passing.
In the 1970s, Hauldren was one of the advertising copywriting forces behind the Empire brand. The company’s owner during the time requested that Hauldren serve as the on-air talent for the spots after unsuccessfully auditioning several other people for the role. This decision launched him into pop culture stardom. Hauldren went on to serve as the inspiration for today’s Empire Today brand. He helped to launch the signature 800-588-2300® jingle into recognition as one of the nation’s most popular jingles.
“Lynn was truly passionate about the Empire brand,” said Steve Silvers, chief executive officer for Empire. “He has made an indelible mark on advertising history with his creativity and warmth. Lynn will always have a special place in the hearts of many. Our thoughts are with his family during this time.”
Hauldren was a decorated World War II veteran who continued to lend his voiceover talent to Empire’s commercials until his passing. In addition, he was known as a key singer in the barbershop quartet arena, recording several albums with the quartet Chordiac Arrest. He has appeared in local theater and short videos and has a permanent place in advertising history. Hauldren’s contribution to the brand was monumental.