Help! We Need a New Logo!

Today, Empire’s embarking on a new adventure. I’m excited to announce that we’ve launched a “We Need a New Logo” crowdsourcing contest at! We understand a new logo project can be a big undertaking. Getting a logo through an online contest may be a little unorthodox for Empire, but we feel this will help us reach out to a lot of talented designers who we may never have come across by going the more traditional “agency” approach.

Our current “Empire Man” logo has served us well, representing our company over the last ten years. But in this ever-changing marketplace, we feel a new logo could help us overcome some of the challenges we’ve had with it:

  • Our existing logo combines the Empire Man, company name, website, and phone number. This becomes too unwieldy in many places, like online advertising. We often find ourselves using pieces of the logo for space concerns, which for brand awareness, is less than ideal. So, with a new logo, we’re looking for something flexible enough to use across many mediums.
  • The “Empire Today” font is pretty generic-looking and we feel it does not communicate the level of high quality products, installation, and customer service we provide.
  • While the Empire Man is recognized in some of our markets (mainly Chicago), we’re not convinced he is known nationwide. Additionally, Empire Today has a growing commercial business, which provides commercial carpet, flooring, window treatments, and installation for businesses, state, local and municipal governments, non-profits, multi-family and senior living. A cartoon character may not best portray our image for this segment of our business.

A successful Empire Today logo would highlight our convenience and our products:

  • Convenience. Our new logo should convey our shop-at-home practices. This is huge! People see our products in their own home and with their actual lighting, helping them make the right choice. We also provide free in-home estimates, which can be completed the same day, next day installation, and U.S.A-based customer service, 24/7/365.
  • Products. The products we provide with installation include brand-name Carpet, Hardwood, Laminate, Ceramic, and Vinyl flooring as well as Window Treatments (window shades, blinds, shutters, etc.).

We feel that this is a great opportunity for a designer to potentially see their work implemented by a nationally advertised brand; on TV, on the internet, and on buildings across the country! Additionally, there’s an opportunity for the winning designer to help us translate their winning concept to all possible executions across the company. If you are a designer, or know one, this is the contest for you!

If you’re interested in reading more about the contest, including how to enter, please view our press release.

Filed under: at, carpet, carpets, ceramic, day, empire, flooring, hardwood, home, installation, laminate, next, shop-at-home, Treatments, Vinyl, Window
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