“We Need a New Logo” Contest: Help Us Choose!
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The Empire Today “We Need a New Logo” crowdsourcing contest (announced here) is now down to the very end, and we’d love to get your thoughts on the top three designs. Go to this link, where you can rate the designs (out of five stars) and also provide comments on your thoughts about the designs. I promise that we will be reviewing all of the feedback we receive and will take it into careful consideration in our thinking about our logo.

To recap, this is what we want the logo to accomplish:

  • Highlight that Empire Today’s people are what makes us different. From Sales Representatives, who allow customers to shop at home and choose samples where the floors are going to be installed, to Installers, who are able to professionally install floors as soon as next day, to our Customer Service team, available 24 hours a day, the people associated with Empire Today are why Empire’s special.
  • Support the association between Empire Today and our main business, selling and installing carpet and flooring.
  • Communicate those messages with efficiency of space, allowing us to use the logo everywhere, even in very small spaces.

Launching a logo design effort like this to the ‘public’ is a bit unusual, and we weren’t sure how it was going to go. I am happy to say that we were blown away by the creativity and effort put forth on this project… we had almost 500 designers submit a total of over 2,300 logo designs! And, besides the volume of ideas presented, we were able to see the creative talent of many designers throughout the world.

We are looking forward to all of the ratings and comments on these logos!

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