Keith Weinberger is Chief Executive Officer for Empire Today, the country’s largest shop-at-home installer of flooring and window treatments. Keith currently oversees Empire Today’s Brand, Digital Marketing, E-Commerce, and Lead Acquisition efforts.
Previously, Keith was General Manager of Cash America International’s CashNetUSA lending business and before that, Chief Marketing Officer for Cash America’s internet services division, Enova Financial. Prior to joining Cash America, Keith served as Executive Vice President of Marketing for The Heat Group, an Australian cosmetics company that managed the business of well-known global brands, including Cover Girl, Bourjois and Max Factor. Earlier, Keith worked for Castrol out of the UK and the U.S. where he was Global Marketing Director for Castrol GTX and Passenger Car Innovations. He began his career at Procter & Gamble in the U.S., working primarily in the Fabric and Home Care and Beauty Care divisions.
Keith received a bachelor’s degree in Industrial and Labor Relations at Cornell University and an MBA, focused on marketing, at the University of Pennsylvania’s Wharton School.
When he is not working, Keith spends time with his two sons and wife in the Chicago area. Connect with Keith on
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